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Looking for material for a presentation on the non-computational factors affecting software quality, I created several brainstorming sessions on some social networks, and a colleague of mine sent me a link to the awesome talk by Barry Schwartz on the paradox of choice. It was then when it occurred to me that I had to put Spanish subtitles on that talk … and so I did! Later, in a conference where I was presenting my work, I saw how captivating one of my video references was — once I translated it into Spanish — to an audience that might otherwise not have access to that information. I discovered that my interests matched with the Open Translation Project, and that’s how I got to TED.

Sebastian Betti, Spanish TED Translator